40% of B2B buyers say negative reviews help build credibility for a product. 72% of B2B buyers say negative reviews give depth and insight into a product. Businesses whose total number of reviews are 15-20% negative actually average 13% more revenue than businesses whose total number of reviews are 5-10% negative. When customers interact with negative reviews, they spend five times as long on a business’ website. Negative reviews can stop an average of 40% of buyers from wanting to buy from a business. 82% of customers actively seek out negative reviews. On average, 19% of reviews a business receives are negative. ( Marketing Charts) Power of negative reviewsģ3. Seven out of 10 consumers changed their opinion about a brand after the company replied to a review. 89% of consumers read replies to reviews. Not replying to customer reviews puts companies at risk of increasing churn by 15%. 41% of customers say that when brands reply to their online reviews, it makes them feel the company really cares about their customers. 53% of customers expect a business to reply to their online review within seven days. People spend around 49% more money at businesses that respond to their customer reviews. To out-do your competitors, you need to respond to at least 30% of your reviews. When a business replies to at least 25% of their online customer reviews, on average, they earn 35% more revenue. Businesses that respond to just one customer review earn 4% more revenue on average. 75% of businesses don’t even respond to their reviews. ( G2 and Heinz Marketing) Importance of replying to customer reviewsĢ3. 67% of B2B buyers want to see a mix of both positive and negative reviews when checking out a business. 54% of consumers visit a local business’ website after reading a positive review. About 50% of consumers need to see at least a 4-star rating to consider a business. Reviews account for about 15% of the method Google uses to rank local businesses.
About 85% of consumers consider any review older than three months to be irrelevant. 73% of customers place more value on the written review, rather than the star rating. Customers require a business to have at least 40 online reviews before they believe its average star rating. 92% of customers trust peer recommendations. 91% of customers from the ages of 18 to 34 trust online reviews just as much as personal recommendations. Customers spend 31% more when a business has positive reviews. Reviews make customers 71% more comfortable purchasing a product. Given two products with similar ratings, consumers are more likely to buy the product with more reviews. Purchase likelihood increases by 15% when buyers read verified reviews over anonymous reviews.
#Online statbook review free#
Businesses that claim their free listings on at least four review sites earn an average of 46% more revenue. If a business has more than 25 current reviews, that increases to 108%. If a business has more than nine current reviews, they earn 52% more revenue than the average. When higher-priced items display reviews, the conversion rate increases by 380%. When a product gets five reviews, the likelihood of it being purchased increases by 270%. For every one star increase that a business gets on Yelp, they see a 5-9% increase in revenue. 92% of B2B buyers are more likely to purchase after reading a trusted review ( G2 and Heinz Marketing)ĥ.
#Online statbook review software#
Whether you’re looking for a restaurant for date night or buying a new software solution for your business, the opinion of those who have already made that decision matters. In case you haven’t heard, reviews are all the rage.
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